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Trades · Midlands

Google & Meta ads forPlumbers


Local advertising
We run Google and Meta ads for plumbing and heating businesses across the Midlands: emergency call-outs, boiler installations, bathrooms and servicing. You pay for people ready to book, not people looking up how to fix a tap.

Right now, someone nearby is searching for what you do…

More value from every pound you spend. Every campaign is built to turn your budget into calls, bookings and customers you can count.


Why us

Why Midlands Ads
01

Focused on your return

We don't chase likes or vanity numbers. Every campaign is built to turn your budget into calls, bookings and paying customers you can count.

02

You see what it earns

Every month you get a short, plain summary. Not impressions and jargon, just clicks, leads and the money the work brought in.

03

Local knowledge that pays

We live and work in the Midlands and know its towns. We put your money on the search terms your customers actually use.


Plumbers

How we advertise plumbers

Plumbing is one of the best trades for Google Ads, because so much of the work is urgent. Someone with water coming through the ceiling searches, picks a believable number near the top and rings. Be that number and the job is usually yours.

It's also one of the easiest trades to waste money on. 'Plumber' searches are mixed in with DIY questions, parts shoppers and job hunters. We split emergency, planned and servicing work into separate campaigns, show your number on every ad, only run emergency ads when someone will actually answer, and keep a long list of searches you should never pay for.

Searches worth paying for
  • emergency plumber near me
  • burst pipe repair
  • no hot water
  • boiler repair [town]
  • boiler installation [town]
  • bathroom fitter [town]
  • landlord gas safety certificate
  • blocked drain
Searches we keep out
  • how to fix a dripping tap
  • plumbing jobs
  • plumber apprenticeship
  • plumber salary
  • boiler parts
  • diy
  • plumbing course
Google or Meta?

Google first. Most plumbing work is needed now, and Google reaches people at the moment they search. Meta ads earn a place for bigger planned work, such as bathroom refits and new boilers, where great photos of finished jobs can put the idea in front of homeowners before they start searching.

Questions from plumbers

Yes, when they're set up properly. Emergency and boiler searches come from people ready to pay, which makes plumbing one of the strongest trades for Google Ads. Most wasted budget comes from showing ads to DIYers, job seekers and parts shoppers, which negative keywords stop.

Only if someone will genuinely answer the phone. Missed calls are paid clicks you've thrown away. We schedule emergency ads around the hours you actually cover and keep planned work, like boiler installs, running all day.

Our Local Growth package is £1,000 a month for management, plus at least £300 a month of ad spend paid directly to Google. What each click costs depends on your area and services; we judge it on what each booked job costs you, not the price per click.


Services


What we do

Six service lines, one goal: more enquiries from people in your area who are ready to buy. Pick one, or let us build the whole system.

Search · Local Services

Show up at the exact moment someone searches for your service. Campaigns built to keep you at the top and your cost per lead down.

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Facebook · Instagram · Reels

Stop the scroll in your local area. Visual campaigns and Reels that turn attention into bookings.

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Design · Build · Speed

A slow site loses customers. Fast, mobile-first pages designed to turn clicks into phone calls and enquiries.

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Content · Scheduling

Profiles kept active and professional. Content, scheduling and grid planning handled, so you stay top of mind in your towns.

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Call tracking · CRM · Follow-up

Never miss an enquiry. Call tracking, simple pipelines and instant automated follow-up so every lead gets answered.

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Identity · Strategy

Scale with one voice. We pair our ad work with specialist brand studios for an identity that lasts.

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Method

How we work

Four steps, the same for every client. Built around what a customer is actually worth to you.

  1. 01

    What a customer is worth

    A free call to work out what one new customer is worth to you. Everything after is built on that number, so we chase jobs that pay rather than clicks that look good on a chart.

  2. 02

    The plan

    Which platforms and what budget will bring you the most work for the least spend. You see where every pound goes, and what we expect back, before anything goes live.

  3. 03

    The launch

    We build the campaigns, write the copy and switch them on, then keep moving budget onto the ads that bring in real jobs.

  4. 04

    The check-in

    Every month, the numbers in plain English: enquiries, what each cost, and what they turned into. A straight answer on whether it's working.

Client reviews · 5.0 on Google
“On it with energy, just what we needed to get focused and aligned on marketing our engineering solutions.”
Reece Don Local Guide · 18 reviews
01 / 04

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