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About · Midlands Ads

About


Our philosophy
Marketing judged on the value it brings you. We started Midlands Ads because too many tradespeople were paying big-city agencies and getting reports instead of results.
Why we started

Our job is simple: make your marketing bring back more than it costs.

For years we watched local business owners, from independent plumbers to family-run dentists, get burned by complex agencies. High setup fees, 50-page reports full of jargon, and no focus on actual results.

We decided there had to be a better way, built around the value we create, not the reports we send. We focus on what matters to a local business: new enquiries, calls and visits. We explain the work in plain terms, treat your budget like our own, and measure ourselves on what it brings back.

Our straight-talking promise

We don't do hard sales. If we don't think advertising will make you more than it costs, we'll tell you straight away.

Honest · Measurable · Worth it


Values

What makes us different
01

Plain English

We talk about clicks, phone calls and new customers. We leave the acronyms (CTR, ROAS, CPM) out of our conversations.

02

Full transparency

You own your Google and Facebook accounts. You see exactly where every penny of your budget is spent. No hidden markup.

03

100% local

We live and work in the Midlands. We understand our towns, our high streets, and how local customers make buying decisions.


People

The faces behind the ads
Jack Montgomery, Founder
Founder & Lead Strategist

Jack Montgomery

Jack started Midlands Ads to give local businesses the simple, direct marketing they deserve. When he's not optimising campaigns, you can find him walking his dog in Northampton or drinking too much black coffee.

Jatin Arora, CIO
Chief Information Officer

Jatin Arora

Jatin leads our campaign tracking, analytics tools and automated integrations. He is the brain behind our ROI estimator and makes sure your reporting is transparent and accurate.

Let's sit downfor a chat.

Tell us about your goals and we'll put together a simple, honest recommendation. No pressure, just conversation.